Tag: Cannabis Branding
-
THE COLOR OF CANNABIS By David A. Paleschuck, MBA, CLS
Conclusion Mixing color, science and emotion can be a tricky game. And while science is teaching packaging designers & consumers more every day, it’s also opening up more questions about how we see and feel about color – and accordingly the brands that use certain colors to convey their brand essence. If the data is…
-
THE 14 CANNABIS BRAND ARCHETYPES By David Paleschuck, MBA, CLS
10. GENDER FOCUSED While statistics tell us the majority of cannabis consumers are male, the female and LGBTQ segments are an under-developed opportunity — possibly the number one opportunity for those who understand how sexuality, gender, and political perspective resonate in this segment. While many have tried to “pink it & shrink it”, we certainly…